IFB and Mac & Milk Studios will be hosting the EVOLVING INFLUENCE Fashion Blogger conference on February 10, 2011 at Milk Studios in New York City. The landmark event as for the first time ever a major fashion week will be hosting a blogger conference of this magnitude.
It will focus on how professional bloggers have evolved over the last few years and where the industry is heading. And you can find out a lot of interesting opinions about trends in digital marketing, blog monetization and how brands identify bloggers.
Key note speech by Jack McCollough and Lazaro Hernandez of Proenza Schouler. With the participation of Face Hunter, Karla's Closet, nitro:licious, Liberty London Girl, Nylon, Coolhunting.com, Mr. Newton, Tumblr, Man Repeller, Because I'm Addicted, MTV, Where Did U Get That, Grit & Glamour, Gucci, Keiko Lynn, Post Fashionism, Halogen, Refinery29, Pretty Shiny Sparkly, Clothes Horse, The Clothes Whisperer, KCD, DBA, Saucy Glossie.
CC BY-NC SWANclothing
Please find below a brief conference schedule.
Panel Discussions at Milk Studios (February 10, 2011):
- Who Owns Your Blog Content? 9:00am – 10:30
- The Business of Blogging, 11:00am -12:30pm
- Working with Brands Gracefully, 2:00pm – 3:30pm
- Rise of the Professional Blogger, 4:00pm – 5:30pm
- Key Note Speaker, 6:00pm – 7:00pm
- Party at The Chelsea Room, 7:30pm – 9:30pm
Workshops at Le Bain, The Standard Hotel, February 11, 2011:
- Essential Blogger Toolkit, 1:00pm – 2:30pm
- Start Up Workshop, 3:00pm – 4:00 pm
- The Media: Pitching, Prepping, and Performing, 4:00pm – 5:30pm
Click here for full conference schedule.
The panels in particular will cover topics such as Internet sharing, copyright infringement, intellectual property, and how to protect your content and brand as a blogger. It will focus on how professional bloggers have evolved over the last few years and where the industry is heading. The workshops will cover all the essentials like team, product strategy, branding, business planning, funding and more.
Registration is $60 and includes full day panels, access to workshops (subject to availability), lunch, party and fabulous gift bag! Click here to Register. You can tune into the Live Steam on February 10!
Independent Fashion Bloggers (IFB) cultivates a community for fashion bloggers to share their experiences and create a resource so everyone can build a better blog. Founded in September 2007 the IFB Social Network had very humble beginnings when started by Jennine Tamm, of The Coveted. Our project is a member of IFB, please join us there.