RU: Триязычный международный модный проект | ES: El proyecto intenacional de moda, trilingüe | EN: The trilingual international fashion project

пятница, 25 февраля 2011 г.

Fashion and Tech Remix Revolution

V-MODA is the true music lifestyle brand that is distinguished by its fashion-forward design, unparalleled quality and unequivocal passion for music.

Led by professional DJ and Chief Visionary Officer, Val Kolton, V-MODA products blend the spirit of Italian design, the essence of music, and the allure of Hollywood. Together with the world's most influential producers, musicians and DJs, V-MODA is constantly challenging the norm and forging the remix revolution.

V-MODA is thrilled to unveil Crossfade Customs, a revolutionary personalization option for its award-winning over-ear headphone, the Crossfade LP. In honor of its five year anniversary of launching fashion metal headphones in color, the company will offer this service, previously only available to select celebrities, to everybody. Crossfade Customs Program allows music lovers to express themselves by choosing unique designs and colors on their headphones.

The V-MODA Customs Program is an initiative founded on the fundamental belief that your headphones should be as unique as your style and musical tastes. To kick off the program, V-MODA customers can choose from six plate color options, four unique engraved designs with custom text on a choice of four base frames. Initial designs include a numbered jersey, crown, skull snake, and vinyl immortal angel logo. Colors available for the metal Crossfade LP plates are Gold, Black, Gunmetal, Pink, Purple and Red. The custom headphones will arrive ready-to-wear according to the buyer's specifications.

"Our company vision derives from the Italian word, moda, meaning style," says Val Kolton. "Crossfade Customs lets you endorse yourself with individual style while enjoying the best sound, comfort and build quality of the highly-acclaimed Crossfade LP. As a testament to the Crossfade's sound and durability, in only a few months of availability it quickly garnered amazing amounts of praise in the press and became the headphone of choice for hundreds of the world's top musicians, athletes and stars."

V-MODA founder Val Kolton collaborated with a fashion and costume designer Terri King to create apparel collection. King's notoriety for fine tailoring, corsetry, and leather work, along with her outstanding track record working with rock royalty clientele, including the likes of Keith Richards and Grace Jones to name a couple, made for a perfect fit for Kolton's progressive design aesthetic and music influences. The result: the ultimate contemporary collection for those with a taste for fashion, music, and a strong sense of their own uncompromising individual style.

Working out of his rented room in Hollywood, plunging into unfathomable debt and years of sleepless nights, Val Kolton and designer Joseph Bucknall created V-MODA and launched the brand at the Magic/PROJECT fashion show with a line of dance-music inspired t-shirts, hats, compilation CDs, and the world's first line of color metal fashion headphones dubbed "hearwear". With the small success he had created Val hit Melrose Avenue trying to sell the brand. Despite the fact he was unable to make a single sale that day, knocking on one door after another, he relentlessly progressed and was recognized recently as one of L.A.'s Top Entrepreneurs in their 20s.

Val Kolton and Joseph Bucknall continue to lead the innovation and creative nucleus responsible for transforming the dream of a remix culture into an inspired reality.

V-Moda Website
V-Moda on Twitter
V-Moda on Facebook
Val Kolton’s Website
Val Kolton on Twitter
Val Kolton on Facebook

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